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The newest 1.9 version of Flexmonster gives you an opportunity to put string hierarchies as measures and vice versa. Typically, nonnumeric fields are added to the Rows or Columns area, numeric fields are added to the Values area in the Field List.
Putting string hierarchy into the Values Field in Field List control makes it Count of (Hierarchy):
Numeric measures such as Discount or Price put in Row/Column field are treated as string hierarchies:
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