Analysis tools are essential part of enterprise software as they become more and more effective in day-to-day decision making. As most companies operate big data amounts today, it is obvious that it becomes difficult to do all the data retrieval, management and analysis, or the ETL cycle. If implemented properly, the data-driven decision making can increase overall company performance from 5% and up!
Big Data is sprouting today across every company life. Web traffic, social marketing activities, as well as KPI like shipments, sales and customer care - all of these are data that are coming into the company, but require quick and efficient tools for decision making. The data becomes the main driver of the company as it becomes as important asset as personnel or money.